The Ultimate Guide to Self-Hosting for Agencies
Digital Agencies are bleeding profit margin on managed hosting. Learn how to productize hosting using Teploy to increase recurring revenue (MRR).
If you run a digital agency, hosting is a revenue expansion opportunity. However, most agencies either:
- Resell cheap shared hosting (SiteGround, Bluehost) -> Performance issues & support headaches.
- Resell expensive managed hosting (WP Engine, Vercel) -> Low margins, high client cost.
The "High Margin" Model with Teploy
Imagine this setup:
- You rent a massive dedicated server (e.g., Hetzner AX102: 128GB RAM, 16 Cores) for ~$100/mo.
- You install Teploy.
- You host 50 client websites (Next.js, WordPress, Directus) on this one machine.
The Math
- Cost: $100/mo (Server) + $150/mo (Teploy, $3 * 50 sites) = $250/mo.
- Revenue: You charge clients $50/mo for "Premium Dedicated Cloud Hosting".
- Total Revenue: $2,500/mo.
- Profit: $2,250/mo pure margin.
Why Clients Love It
- Performance: Their site is on an Enterprise-grade CPU with massive RAM, not a constrained shared host.
- Isolation: Docker containers keep sites secure.
- Speed: No "noisy neighbors" slowing down their WooCommerce store.
Comparison to Reselling Vercel
If you put 50 clients on Vercel Pro:
- You pay $20/seat.
- You struggle to markup the price because they can see Vercel's public pricing.
- You don't own the infrastructure asset.
What about WordPress?
Teploy supports Dockerized WordPress perfectly. You can deploy a stack of WordPress + MySQL + Redis for each client in one click. The performance of Dockerized WordPress on a high-frequency VPS blows traditional shared PHP hosting out of the water.
Maintenance
"But I don't want to be a SysAdmin!" That's the point of Teploy.
- We handle the Git deployments.
- We handle the SSL renewal.
- We handle the automated backups.
You get the control of a SysAdmin with the workflow of a Frontend Dev. Stop passing your hosting margin to big corporations. Note it as your own value-add.